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Unbeatable traffic and "ecological products" were on the spotlight at Washington 2007
Vertilux displays at the IWCE with its largest booth in history. With over 250 square feet, Vertilux faced a flow of constant traffic, driven to the booth by its size, and and general strong interest in the products on display.
The booth was divided into four main areas, including the environmental area or "green corner"- which demonstrated for visitors Vertilux's commitment to the environment and what they can do to bring that into their own companies. The "big corner", with large sliding panels and functioning roller shades over 25 feet high as a vivid example of the capabilities of Vertilux fabrics. The "earth-tone corner", with popular colors such as: browns, oranges, reds, and yellows; full of positive energy! The "vibrant color corner", was the most colorful space in the show, featuring the 59 colors of Itaca, and the energetic palette of our threads and fabrics.
The traffic was unbeatable and Vertilux was repeatedly complimented as "the masters of colors.". [+] Pictures
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Vision screen fabrics at Frankfurt 2007 trade show
The Heimtextil has been the biggest international trade fair for home and contract textiles for decades. Held over four days in the middle of January 2007 it serves as a platform for Vertilux to offer professionals and consumers from Europe and all over the world alike the opportunity to discover the latest developments in the window fashion industry. Brand-new styles and colors for Vision screen fabrics were launched at this time all available for Contempra Roman Shades and Rollux Roller Shades collection.
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